Using Geo-Spatial Abilities to Represent and Analyze Public Sentiment

The Challenge

With rapid advances in technology a new era of data-driven insights from location-based information are enabling real-time strategic planning. Geo Spatial technology has evolved from a tool for environmental studies to being an asset in the toolbox of every modern company. The goal was to transform vast geographical datasets for outlets nationwide into user-friendly data points that enabled effective decision making.

The Solution

• Reviews and Ratings where coupled with Mobility Data in the form of Popular Times.
• Geo-Spatial buffer zones where layered onto this dataset.
• The result was the decoding of spatial data that empowered the client to formulate well-informed strategies and make insightful decisions that resonated with the dynamic pulse of their market.