Exploring Geo-Spatial Solutions to Support Market Research Projects 

The Challenge

A leading market research agency in West Africa required geo-spatial capabilities for a field research project in Ghana. Since a large workforce was introduced throughout all 16 regions in Ghana- it became critical to manage the geographical deployment of the team. 

 

The Solution

  • Shapefiles were created to divide Ghana into territories.
  • These shapefiles were then configured to a Mobile App to manage, track and restrict the teams movements.
  • Proximity analysis and route optimization allowed for efficient management of resources.

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