Conducting Assessments and Tracking Coaching Efforts for Field Staff 

The Challenge

A leading South African health brand required LSM data to help them coordinate their marketing communication to various audiences from diverse regions and communities. The LSM metric, which encapsulates a wide array of socio-economic factors can provide critical insights to understanding South Africa’s consumer landscape.

The goal was to represent LSM data visually on a map to establish a foundation and baseline. This framework could then be used for making strategic marketing decisions as well as executing targeted interventions in specific geographies. 

The Solution

• Demographic data for South Africa was sourced.
• LSM was calculated by geographical zones and represented on a map.
• A Dashboard was designed to host the map and various LSM KPI’s.